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Most companies train soft skills.
We change how people think, decide and act.

A little about us

Through game-based business trainings, we work across strategy, sales and customer experience, team dynamics and leadership.

What happens inside the process isn't always visible — but the results are.

Yana Fakhurdinova
Yana Fakhurdinova
Founder/Lead Facilitator/Coach

About
the founder

Yana Fakhurdinova — business coach and creator of game-based solutions for service-driven companies.

  • 20+ years in international hospitality
  • working with global brands
  • leading teams through transformation

A Guide by Yana Fakhurdinova


“Beyond Everything You Know About Service” is an original book-course by Yana Fakhurdinova,
created for customer service experts, company leaders, service design professionals, and business trainers.

 Inside, you will find 100+ pages of statistics, personal observations, practical examples, and actionable techniques — carefully brought together in one place.

Download demo Notify on release

Service Champion Mastermind Game

Every business is a system — not a set of separate functions

Like a human body, it works through interconnected processes where each element affects the whole.

A breakthrough game that reveals how your “business body” actually functions — and where it supports or breaks the customer journey.

Legs = Strength (Process Strength)
The foundation of the business. Strong processes shorten the customer journey and make it seamless.

Lungs = Speed (Responsiveness)
The ability to quickly diagnose and resolve issues before the customer “stumbles”.

Heart = Endurance (Emotional Resilience)
Emotional stability. The ability to handle complaints while maintaining empathy and a human approach.

Arms = Agility (Team Agility)
Alignment and coordination are essential to ensure a seamless experience across every stage of the customer journey.

Head = Power (Strength of Habits)
Unites the team around consistent actions that directly impact customer retention and revenue growth.

Contact Us

We'd love to hear from you! Whether you have questions, feedback, or need support, our team is here to help. Thank you for getting in touch!